Senior Product Marketer


National Seniors Australia is the leading not-for-profit organisation, representing the views and providing a voice for all older Australians.

We are a relatively small team, but our passion and commitment to furthering the interests of our members and supporters is always front of mind!

When you become a member of the Marketing team at National Seniors, you will join a dynamic and positive team, who are at the forefront of breaking down barriers and challenging old norms, in the pursuit of achieving a better deal for older Australians.

You will report to our genuinely talented and congenial Marketing Manager. This is not a 9-5 job, but we do have flexible work conditions and a great work environment. Our team works hard but has a laugh and enjoy each other’s company. 

If you like the sound of us so far, read on for the less exciting, but important details.

You will:

  • Develop and implement profitable marketing strategy to position and promote our products.
  • Design and implement the go-to-market strategy for products and services
  • Collaborate with our Insurance, Travel and Membership teams to enhance user experience and understanding of product features and user benefits
  • Drive engagement and product awareness through the creation and development of product collateral for digital and print advertising
  • Follow and analyse market trends to position products appropriately in market
  • Craft compelling messages and build content library for the products across marketing channels
  • Evaluate projects using relevant performance indicators and feedback from existing and prospective customers
  • Work closely with in-house and external contact centres to ensure they are well briefed and properly understand the nature of products, campaigns and tracking requirements
  • Research and understand competitor offerings and plan and respond accordingly. 

Background: 

  • Strong product marketing background or generic marketing experience with strong product focus (desirable)
  • Tertiary qualification in Marketing, Communications or similar.
  • Extensive knowledge of various product marketing techniques
  • Deep customer focus and understanding of customer buying journeys.
  • Minimum, 5 years’ experience with development and roll out of end-to-end integrated marketing campaigns, including post campaign analysis and reporting
  • Website content management experience, including experience optimising web content for engagement, user experience and conversions
  • Experience planning, developing and optimising EDM messages
  • Knowledge of social media marketing including Facebook Business Manager and Ads Manager
  • Experience in market analysis
  • Familiar with product marketing strategies (e.g. integrated marketing campaigns)
  • Working knowledge of web analytics tools including Google Analytics and social media analytics tools
  • Campaign and end of month reporting
  • Excellent communication skills
  • Keen eye for detail and quality outputs
  • Ability to contribute an additional creative skill set to the broader marketing team, for example: content writing, design or video production skills

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