Dissemination involves awareness raising through promoting the knowledge and understanding of age management policy and programs amongst staff, managers, executives and other key stakeholders.
The evaluation of dissemination is essentially an appraisal of the awareness raising process and of how effectively the information has been communicated to the target audiences.
Measurement of dissemination will essentially gauge the extent to which the initiative influenced staff awareness, knowledge, understanding, behaviour and what, if any, factors contributed to non-participation in the programs.
This can involve identifying potential barriers and tailoring strategies which may address or eliminate these barriers. These results may assist to inform the development of more effective dissemination strategies.
The evaluation of information dissemination could involve one or more of the following:
- The use of accessible and comprehensible language in the age management policies and programs
- Monitoring awareness of paper based versions of the age management policy and programs in various departments and the location of electronic versions
- Monitoring hits on websites and the downloads of the age management policy and programs and relevant companion documents
- Responses to calls for feedback on the age management policy and programs
- Monitoring awareness and understanding of the age management policy and programs among target audiences
- Reviewing the advice, key messages and overall feedback
- Monitoring the quality, content and quantity of promotional/awareness raising material
For more information, refer to the section on using effective communication/marketing/promotion strategies to inform staff about programs and the section on how to communicate your vision for effective age management to the rest of your organisation.