Australians are a patriotic lot and a growing majority of them say they are more likely to buy goods made locally, according to the latest data from Roy Morgan.
Ninety percent of Australians aged 14+ said they were more likely to buy products made in Australia, up from 88% four years ago.
While high across all age groups, Generation X (92%) and Baby Boomers (91%) were most likely to opt for Australian-made products.
The good news for the nation’s trading partners is that Australians are also more likely to buy their goods than four years ago.
In the year to September 2018, 60% of Australians aged 14+ said they’d be more likely to buy products made in our closest neighbour New Zealand, up 7% from 2014.
However, the biggest improvement in sentiment was for products from Canada. Now 54% of Australians aged 14+ are more likely to buy products made in Canada, up from 45% four years ago.
Australian consumers are also much more likely to buy products manufactured in other countries that are our leading trading partners compared to 2014, including the UK (up from 55% in 2014 to 60% now), the USA (56% to 59%), Germany (48% to 55%), Japan (49% to 55%) and Korea (29% to 33%).
All five countries were within Australia’s top 10 leading trading partners in 2017/18.
The one notable exception to this trend was China, Australia’s largest trading partner for imports and exports. In the year to September 2018, 34% of Australians aged 14+ said they’d be more likely to buy products made in China, down 1% from four years ago.