Aussies hanging up on phone upgrades


Australians are holding onto their smartphones for longer, according to a new survey from comparative website finder.com.au.

Finder’s Smartphone Upgrade Report 2018 showed we’re keeping our mobiles for three years and five months on average, up from three years in 2017.

The research shows 2,011 respondents have had the same smartphone for an average of 21 months, and they don’t plan to switch phones for another 20 months.

Finder’s tech expert Alex Kidman said given the price of the new Apple iPhone range, it would be interesting to see whether consumers would choose to upgrade to an older model instead.

“Smartphone innovation has definitely slowed down, while prices have risen,” Mr Kidman said. “Aussie are much less likely to be wowed by a new device just because it’s ‘new’.

“The new iPhone and Samsung Note 9 launches cost way past the $1,500 mark. With such a pricey proposition, contracts might become more prominent as Aussies find ways to afford these new devices.”

Unsurprisingly, Gen Yers hold onto their smartphones for the least amount at time of 2.5 years (32 months).

Baby Boomers planned to stick with their current phone for more than twice as long at almost five years (58 months).

Mr Kidman urged Aussies to re-evaluate their mobile plan once they were out of contract.

“Considering most phone and plan contracts are two years, many Aussies could easily switch to a better deal once their contract has expired.

“If you’re still happy with your phone but out of contract, compare your options and consider a SIM-only plan. Telcos are fiercely competing for your business and plans have really reduced in cost.”


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