New research report

Australian Grandparents Care

Baby Boomers take longer holidays

Most Australians intend taking a holiday in the next 12 months and while younger people are leading the way for short breaks, Baby Boomers take longer vacations, new figures show.

The Roy Morgan Holiday Tracking Survey revealed nearly 14 million or 68.3 of people aged 14 or older intended to take at least one vacation, down 0.7 percentage points from the same period last year.

But there were some clear generational differences, with Millennials leading Gen X and Z, Baby Boomers and Pre-Boomers for holiday travel intention. 

The survey asked respondents where they would like to spend future short trips (holidays of one or two nights) in the next two years, as well as when they were likely to travel, places they would stay, and for how many nights in total.

Millennials (65 per cent) were most likely to take a short holiday in the next year, well above the average Australian at 56.4 per cent.

Gen X and Baby Boomers led the way for holiday of three or more nights.

Holiday Travel Intention: Short vs Long Trips – next 12 months

Source: Roy Morgan Holiday Tracking Survey (Australia) April 2017 – March 2018, n = 9,627. 

Base: Australians 14+. Pre-Boomers (Pre-1946); Baby Boomers (1946-1960); Gen X (1961 - 1975); Millennials (1976 - 1990); Gen Z (1990 - 2004).

“Looking forward to your holidays is one of life’s great joys (and motivators),” Roy Morgan Research’s Michele Levine said.

“While Baby Boomers and Gen X can likely afford to take longer holidays with kids grown up and gearing toward retirement, the more career-focused Millennials are living life fast and looking for that quick getaway.

“Holiday intention is a lead indicator that can assist domestic and offshore destination marketers understand and plan for the future.”

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