Ending ageism

Imagine a society where every person is valued, connected and respected, regardless of age and functional health. 

That is the vision of the national EveryAGE Counts campaign – a coalition-led advocacy campaign aimed at ending negative ideas about ageing and older people. National Seniors and our partner in the Fix Pension Poverty campaign, the Benevolent Society, are coalition members, and National Seniors CEO Professor John McCallum leads the policy group.

The campaign extended to Canberra recently when Parliamentary Friends of Ageing and Aged Care co-convenors, Senator Dean Smith and Ms Julie Collins MP, called on all parliamentarians to commit to ending ageism by taking the EveryAGE Counts campaign pledge:

"I stand for a world without ageism where all people of all ages are valued and respected and their contributions are acknowledged. I commit to speak out and take action to ensure older people can participate on equal terms with others in all aspects of life."

Addressing the event, Minister for Senior Australians and Aged Care, Ken Wyatt said: “To make the most of our longer lives, we must build a culture of inclusion and respect for older Australians.

“Ageing is an opportunity that all generations must embrace, so our elders and communities are healthy, safe, connected and productive and older Australians can realise their full potential.”

For more information, visit EveryAGEcounts.org.au, which includes a three-minute video – An Australia without Ageism – spoken by Australian film legend, Bryan Brown. The website also invites Australians to take the quiz: Am I ageist?

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