Melbourne tops Sydney as leading holiday destination

A new survey of Australian holiday destinations is sure to rekindle the long-standing rivalry between Melbourne and Sydney.

The Roy Morgan research showed more than 12 million Australians (59%) intended to visit a domestic holiday destination and stay at least one night on their next trip.

Importantly, Melbourne again piped Sydney as the leading holiday destination for Aussies, with over 1.5 million of them intending to stay in the Victorian capital on their next trip.

More than 880,000 Australians planned to visit Sydney - the nation’s largest city - and stay at least one night.

The Queensland capital of Brisbane rounded out the top three destinations, with more than 570,000 Australians intending to visit and stay at least one night on their next trip.

Other popular holiday destinations for Australians were Victoria’s Great Ocean Road, including Torquay, Lorne and Port Fairy (522,000); NSW’s North Coast, including Forster, Port Macquarie, Coffs Harbour and Port Stephens (521,000); and the Hunter Valley, including Newcastle, Lake Macquarie and Gloucester (437,000).

Australia’s smaller capitals, including Canberra (388,000), Perth (348,000), Adelaide (339,000) and Hobart (313,000), ranked between 8th to 14th overall as destinations.

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