Monty Python would not be amused


Most of us have received spam or unwanted marketing texts and emails. We’re told we don’t have to put up with it. Here’s what you can do.

The hit 60s TV series, Monty Pythons Flying Circus joked about SPAM®in a skit in which Vikings in an English café burst into song about the beauty of SPAM®.

In those days SPAM® was only a tinned meat brand, it had nothing to do with unwanted marketing text and emails. Was life simpler and funnier back then? Maybe.

The spamming problem was recently highlighted when the Woolworths supermarket chain paid more than $1 million in a fine for spamming customers with marketing emails after the customers had unsubscribed from previous Woolies messages.

Woolworths was found to have breached spamming laws more than five million times, and the $1,003,800 fine is the largest ever issued by the Australian Communications and Media Authority (ACMA).

Clearly, ACMA recognised we’re fed up with spam and has rolled out an information campaign about how to take control about spamming and what it’s doing regarding mobile porting scams.

To be spam, the message must be commercial. That means it must contain one or more of the following:

  • offers
  • advertisements
  • promotions.

Spam rules


To send you marketing messages, the sender must:

  • first have your permission
  • include their contact details in the message
  • have a way for you to say 'stop' getting messages.

Did you know some organisations can send you marketing messages without permission? They are allowed to do this, but they must still include their contact details in the message.

These include:

  • registered charities
  • education institutions contacting you as a former or current student
  • government bodies
  • registered political parties.

Ways to give permission


There are lots of ways you can give permission to receive marketing messages, such as:

  • ticking a box in an online form
  • entering a competition
  • buying products or services
  • over the phone
  • in person.

Reducing spam


To reduce spam:

  • don’t tick subscribe boxes when completing online forms
  • check the fine print when entering online competitions
  • look out for pre-checked boxes when you buy products or sign up for services
  • improve your computer security with spam or advertising filters.

Stopping spam


To stop spam you may be able to:

  • click unsubscribe at the bottom of an email if you think it's safe
  • add a spam filter to your email account
  • reply STOP or OPT OUT to a text message
  • block the sender’s phone number in your phone settings
  • contact your telecommunications provider for advice on spam filtering or phone blocking.

Do not click on any links in an email until you can verify the sender or the link.

It could be a scam.

To report scam spam


If you think someone has broken the spam rules, you can complain or report it to the Australian Communications and Media Authority.

  • Visit Scamwatch
  • Forward SMS or MMS spam to ACMA on 0429 999 888. Standard message charges apply
  • Forward email spam to report@submit.spam.acma.gov.au. Don’t change the subject line or add any text. You should receive an auto-response to your email.

When you report spam, ACMA does not register it as a complaint. It is a quick way to give them information about spam activity so spam trends and potential compliance issues can be identified.


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