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National Seniors Australia enters new era with new CEO


Chris Grice will steer strategic direction with emphasis on government relations, industry, and community partnerships.

National Seniors Australia (NSA) has entered a new era of opportunity and promise with the appointment of a new Chief Executive Officer, Mr Chris Grice.

“Since our inception in 1976, NSA has worked with, and for older Australians to provide a strong national voice on issues such as the Age Pension, retirement income, age discrimination and aged care to create a better life for older Australians,” Chairman of the Board Mr Ross Glossop said.

“To ensure we meet these needs in 2024 and beyond, the board has been working on a new strategic direction with a greater emphasis on federal and state government relations, industry alliances and community partnerships. Chris has been an integral part of this work.

“Chris brings to the position of CEO a unique and deep understanding of all aspects of NSA from our research and advocacy work to our commercial endeavours to fund our vision to advance the changing needs of older Australians, duly gained during 12 years of dedicated service in roles as Membership and Insurance Manager, General Manager and Chief Operating Officer.

“Chris’s hands-on approach and connections to NSA’s branch community through attendance at meetings, forums, and events across Australia exemplifies his commitment to our members.

“This approach is supported by his successful track records of political influence and advocacy, strategic leadership, operational excellence, and astute financial acumen.

“Chris is eminently qualified to lead NSA and steps into the shoes of CEO with the full support of the board and the resounding support of his staff.”

It is a step Chris takes with confidence and pride.

“I am deeply honoured to lead a team who genuinely believes in the work we do and why we do it. Each day, I am reminded of our purpose, and this energises me to ensure we fulfill it,” Mr Grice said.

“Older Australians face a myriad of issues including ageism, housing suitability and affordability as well as concerns about being able to support the next generation. These challenges can be addressed only if parliamentarians, governments, industry, and the broader community work together.

“And, while some issues identified in the 2023 Intergenerational Report such as an ageing population and a rising demand for care and support services could be seen as a burden, they could also be opportunities if government makes the most of older people’s potential capacity and contribution.”

Chris’s appointment follows the official opening of NSA's new Brisbane headquarters, which was attended by NSA Founding Director Mr Everald Compton and the Member for Mayo, Ms Rebekha Sharkie MP.

In addition to promoting the needs of older Australians, one of Chris’s greatest pleasures of leading National Seniors is being able to promote the positive physical, emotional, and economic contributions older Australians make to the community.

“Whether it be through caring, volunteering or working – a life of learning, experience, and wisdom matters. It should be acknowledged and celebrated,” he said.

“I want to promote and achieve respect for ageing and older people.”

It is with this sincerity and optimism that National Seniors embraces a new era of opportunity, led by a CEO with the vision, strategy, and support to continue to empower older Australians.

Watch the Year in Review video which celebrates a year of wins for seniors.

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