Advertise with National Seniors
Connect with an influential community of over 280,000 people aged 50+
Highly engaged community
Reach a highly engaged audience of active seniors, retirees, and those planning for their retirement actively looking for products and services that add real value to their lives.
Reach a diverse customer base
National Seniors Australia represents Australians aged 50+ from every walk of life, giving your brand nationwide reach across a diverse community of over 280,000 people.
Establish trust and credibility
For nearly 50 years, National Seniors Australia has been a leading voice for older Australians. Advertising with us aligns your brand with a trusted, respected organisation and delivers instant credibility.
Multi-channel approach
Maximise your reach with a multi‑channel approach across our website, e‑newsletters, social media, and print, tailored to your objectives and budget.
E-Newsletters
Put your message in front of our community through trusted e‑newsletters featuring relevant news and insights, with sponsored content opportunities across Connect, Member Matters, Health Matters, and Money Matters.
Digital and Print Magazine
Reach our subscribers through Our Generation, our quarterly digital magazine celebrating positive ageing, offering a trusted environment for your brand, and Branching Out, our quarterly print magazine for our branch community.
Website
Display your brand prominently on our high-traffic website, ensuring maximum visibility to our members and visitors.
Solus eDM
Reach National Seniors members and subscribers with a dedicated, personalised email spotlighting your brand. High engagement, a trusted audience, and targeted delivery.
Social Media
Connect with our highly engaged community on Facebook through targeted paid campaigns. Share your message in a trusted space where members actively like, share, and comment.
Member Discounts App
Connect with National Seniors members through our exclusive EAT | PLAY | SAVE discounts app. Join our partner program to promote your offers directly to members and corporate members looking for everyday value, experiences, and savings.
Partner with National Seniors Australia at our popular Branch Open Day events and connect face-to-face with a highly engaged audience of 80–200 older Australians per event.
As a sponsor, you’ll benefit from high-visibility brand exposure, trusted association with a national advocacy organisation, and meaningful in-person engagement that goes beyond traditional advertising.
Your brand will be integrated across key event touchpoints - before, during and after the event - ensuring strong recall and genuine connection with attendees.
Partner inclusions:
- Supply branded flyers for inclusion in attendee gift bags
- Logo placement on the event invitation eDM sent to our local database
- One full-page branded slide included in the event presentation
Thousands of Australia-wide discounts
Exclusive offers and savings across dining, shopping, gift cards, and more – all in the EAT | PLAY | SAVE app.
Members save 10% on Travel Insurance*
National Seniors members receive a 10% discount on travel insurance policies*.
Financial Information Consultant
Speak to a real person and receive up-to-date information on retirement planning, superannuation, and more!
Branches
Expand your social circle, enjoy social events, day trips, guest speakers, and meet like-minded members.
Exclusive Travel Discounts
Save on tours, cruises, and holidays with exclusive discounts on National Seniors Travel.
Our Generation Digital Magazine
Receive a yearly subscription to Our Generation Digital Magazine.
The Good Guys Commercial
Members enjoy exclusive access to The Good Guys Corporate Benefits. Save on small and large appliances as well as technology.
Advocacy & Research
Your membership directly funds our advocacy and research work fighting issues that affect you.
Competitions
Access exclusive member-only weekly competitions including books, DVDs, CDs, movie tickets and more.
Discounts
In addition to the discounts app, members can save thousands on eGift Cards and other discounted products.
*The discount applies to the total National Seniors travel insurance premium and is for National Seniors Australia members only. Discounts do not apply to the rate of GST and stamp duty or any changes you make to the policy. nib has the discretion to withdraw or amend this discount offer at any time. This discount cannot be used in conjunction with any other promotional offer or discount
National Seniors Australia Ltd ABN 89 050 523 003, AR 282736 is an authorised representative of nib Travel Services (Australia) Pty Ltd (nib), ABN 81 115 932 173, AFSL 308461 and act as nib's agent and not as your agent. This is general advice only. Before you buy, you should consider your needs, the Product Disclosure Statement (PDS), Financial Services Guide (FSG) and Target Market Determination (TMD) available from us. This insurance is underwritten by Pacific International Insurance Pty Ltd, ABN 83 169 311 193.
