In 2017 Australians aged 50 and over total more than 8 million and comprise about a third of the total population.
By 2031, it is projected that there will be in excess of 10 million Australians aged 50 and over.
The over 50s represent one of the largest age groups in Australia and no other magazine or tabloid gives you such a diverse audience, readership or market penetration into this group as National Seniors Australia’s 50 something magazine.
Our member magazine has a trusted brand voice and is read by more than 300,000 Australians.
Over the course of 20 years, 50 something has earned a reputation for providing a strong platform for quality products at competitive prices for the 50 plus market.
So if you want to target the market that holds more wealth than any other population segment, you can't afford to miss 50 something!