Older Australians have had #enough.

In response to the negative sentiment, treatment, and commentary around older Australians that continues to fuel ageist stereotypes, National Seniors Australia (NSA) has launched its #enough campaign.

Designed to positively change the narrative around older Australians, the campaign also seeks to restore inspiration, aspiration, and the principle of “a fair go”.

NSA chief executive officer, Chris Grice, said older Australians are sick and tired of being targeted and blamed for many of today’s problems that continue to drive intergenerational division and discussions of intergenerational inequity.

“Older Australians have worked hard, saved, and sacrificed for themselves and their families, and have supported their communities through volunteering and mentoring,” Mr Grice said.

“Despite this, they are targeted through possible retirement income changes that could pit one generation against another.

“Older Australians are also being blamed for contributing to the housing crisis by not downsizing and so-called Baby Boomers are criticised for supposedly not contributing their fair share to Australia’s economy.

“All this commentary promotes ageist attitudes and behaviours, especially where mature-age workers either seek to stay-in or rejoin the paid workforce. It also devalues the experiences and contributions that older Australians have made and continue to make to their families, community, and country.

“At National Seniors Australia, we have had enough – and we know older Australians have too.”