What do you think of when you hear the term “influencer”? 

If you’ve heard the word at all, you may be imagining a photogenic young person with a presence on Instagram and TikTok, getting paid to promote beauty or fashion products. 

Perhaps you’ve even heard of “Mr Beast”, the YouTube sensation who has made millions of dollars through his videos and related businesses. 

Well, the first thing you need to know about these people is that they are the exception rather than the rule. 

It is possible to make money online – you don’t even need to be young and photogenic – but it takes hard work, a full understanding of the space you are working in, and quite a lot of luck. 

The upside is that, when it comes to funding, the entry level is very low. You probably already have the tools you need – a relatively new smartphone and an internet connection. 

At this point, it’s important to point out that, as with any other business, you should proceed with caution and seek professional advice before committing any of your money. 

And, as with anything involving an internet connection, be scam aware.  

• Influencer marketing is one of the most popular ways to earn money online. Influencers, who are individuals with a substantial following on social media platforms such as Instagram, TikTok, or YouTube, partner with brands to promote products or services. These partnerships can be lucrative, with influencers earning money through sponsored posts, product placements, and affiliate marketing. The term “influencer” is often associated with younger people, but there is a growing niche for senior influencers who can connect with audiences. 

• Content creation extends beyond social media influencers. Many people make money through blogging, podcasting, or creating videos for platforms like YouTube. These content creators monetise their work through ad revenue, sponsorships, and even direct fan support via platforms such as Patreon. If you have expertise in specific areas, whether it’s gardening, cooking, or finance, you may be able to find an audience eager to learn from their experience.

• E-commerce and dropshipping involves selling products online through e-commerce platforms like eBay, Etsy, or Shopify. Some people create their own products, such as craftworks, while others engage in dropshipping, where they sell products that are actually supplied and sent to the customer by a third party. The danger with dropshipping is that you take responsibility for somebody else fulfilling the order. If they don’t deliver, or delay delivery, you’ll have an unhappy customer, and you could end up out of pocket.  

• Freelancing and remote work. The “gig economy” has exploded, with freelancing platforms like Upwork, Fiverr, and Freelancer offering opportunities for people to sell their skills online. Whether it’s writing, graphic design, virtual assistance, or consulting, older Australians with professional experience may be able to find work that fits their expertise. Remote work opportunities have also increased, with many companies now offering flexible work-from-home arrangements. 

• Online courses and coaching. If you have expertise in a particular field, creating and selling online courses can be a lucrative option. Several platforms, including Coursera and Udemy, help you to create courses on virtually any subject. Again, proceed with caution.