Aged Care price hikes undermine faith in system
Data suggests aged care providers are charging up to 40% more for services such as cleaning, gardening, personal care, and nursing. Can this be fixed?

Price spikes are prompting a wave of distress calls from older people and their families, with the Older Persons Advocacy Network (OPAN) reporting a 96% jump in complaints since the new Aged Care Act commenced.
Under the reforms, older people contribute more toward their services, with providers free to set their own prices, however reforms have also resulted in an increase in the hourly rate for care and support services.
This, it is claimed, has led some to cut back on the services they receive.
Much of the hourly rate price hike can be blamed on the introduction of a 10% cap on care-management fees.
This cap was introduced by the Federal Government to improve transparency and reduce excessive backoffice charges. However, it has largely backfired because providers have simply shifted this into the hourly rate for aged care services to remain viable.
Does this mean that the price hike claims are a storm in a teacup or are rising fees the canary in the coalmine for a looming disaster – one that must be averted?
What are older Australians now being charged?
There are claims the hourly rate for everyday aged care services have increased dramatically.
It has been reported (by a private company involved in matching clients with providers) that in some instances, consumers are being charged upwards of $180 an hour for a shower, $290 an hour for gardening, $170 an hour for cleaning and $320 an hour for a registered nurse.
But these claims of excessive price gouging, raise bigger questions.
What is the true cost of providing care in Australia and are providers (and the rules that govern providers) operating in a way that maximises efficiency and productivity in what is a highly labour-intensive sector (latest data show that 58.8% of provider income was spent on wages).
The simple answer is that we have no idea. But we should.
Yes, there is quarterly data on provider finances but it’s tricky to interpret.
For example, on average providers had income of $89.82 per person per day and operating expenses of $83.01, meaning a net margin of $6.81 per person per day (in the first quarter of 2025-26). However, only 75% of providers were profitable.
While the proportion of profitable providers has risen, the degree of profits has fallen, down from a median Net Profit Before Tax margin of 8.8% in the first quarter of 2023/24 to 6.7% in the first quarter of 2025-26.
This data is readily accessible here but it’s unlikely that average punters will be interested in trawling through it.
What we need, instead, are ways to translate data like this into something simple and meaningful for older people (something NSA is looking to do).
Older people cutting services because of the cost
Older people and their families have raised a number of complaints to OPAN.
The most common complaints include:
Sudden fee increases
Long waits for assessments
Algorithm-based assessment decisions that don’t reflect people’s real needs
Difficulty finding a provider even after approval
Residential aged care charging for services that were previously included.
Rising fees, if true, risk forcing older Australians to reduce or cancel essential supports – leaving them at greater risk.
OPAN says many older people are telling them that they feel worse off under the new Act – the opposite of what the reforms promised.
Transparency and efficiency must come first
National Seniors Australia (NSA) has long argued that aged care pricing must be transparent. Why, because you told us this is important!
At a time when providers are charging higher rates, Australians deserve confidence that:
Fees reflect real workforce and service delivery costs
Providers are operating efficiently
Money is being spent on care, not administrative bloat or profit padding.
Right now, older people cannot see behind the pricing curtain – and that is unacceptable.
If providers cannot demonstrate genuine efficiency and financial transparency, then the government must step in.
Price caps are in the pipeline.
From 1 July 2026, the Australian Government will introduce mandated price caps for all services under the new Support at Home program to ensure fair pricing, with providers unable to charge above these limits.
But price caps alone may not be effective. If set too high, some providers will simply charge to the limit, pocketing any profit.
Should we also be thinking about capping provider profits so older Australians are not left to absorb limitless fee hikes for essential care?
Aged care is an essential service and should be accessible, accountable and fair. It requires strong safeguards, not a system that leaves older people footing an ever-growing bill.
If you want to support our work, click here to join our Aged Care campaign now.
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