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Chris is Instagram’s million-dollar man

Chris Hemsworth tops the list of Aussie actors who could draw huge pay days with just a single social media post.

  • News
  • Read Time: 4 mins

How to become a social media superstar

Fancy your chances of making big money as an online influencer? While it helps to be an established superstar, it’s not unknown for unknowns to make their mark on social media.

The key is to create content that resonates with a like-minded audience, using engaging images and stories. Build your niche by posting about what you know and love.

After that, it’s all about consistency. Regular posting not only keeps your audience engaged but also takes advantage of Instagram’s algorithm, which favours constant activity.

Engage with your followers by responding to their comments, liking their posts, and participating in relevant conversations. This builds a community around your profile.

Using hashtags and collaborating with successful influencers or other accounts in your niche can also amplify your reach.

It’s not easy and you may not succeed. But even if you don’t make it into the millionaire club, you might have a lot of fun along the way.

It’s nice work if you can get it. Thor star Chris Hemsworth could make more than a million dollars today – or tomorrow – just by taking a photo and tapping out a few words on social media.

In fact, he probably wouldn’t even have to do that himself. Somebody would do it on his behalf.

A study has revealed that that Hemsworth is the most influential Australian actor on Instagram, with over 58.5 million followers, and could earn up to US$685,000 (about A$1,048,000) by sending out a single sponsored post endorsing a product or service.

Impressive, a Melbourne-based SEO service, analysed the Instagram followings of Australian celebrities to find how much they could earn from one sponsored post, based on influencer pricing from Inbeat and Hootsuite. Hemsworth was the clear leader.

Hemsworth, who hails from Melbourne, began his acting career in Australian soap opera Home and Away, but it wasn’t until he was cast as the Asgardian god Thor in the Marvel Cinematic Universe that he gained huge global recognition.

His Instagram account is mainly used for showing new projects, fitness, and family pictures.

Katherine Langford, who stars in the Netflix show 13 Reasons Why, comes in second with more than 42.1 million followers. The Perth-born actress could earn up to an estimated $740,000 per sponsored post.

Langford’s Instagram account is mainly used for fashion displays and showing behind the scenes footage from previous projects.

Hugh Jackman ranks third with more than 31.6 million followers. The Sydney-born actor best known for playing Wolverine in the X-Men movie franchise, could earn up to $555,000 per sponsored post.

No surprise

Also on the list are Ruby Rose (22.8m followers, $400,000+ per post), actor-singer Troye Sivan (15.3m, $276,000), Liam Hemsworth (12.6m, $230,000), Rebel Wilson (11.1m, $196,000), and Nicole Kidman (9.9m, $178,000).

Actors such as Isla Fisher (1.9m followers) and Scream VI star Samara Weaving (1.3m) can earn lower but not insubstantial sums per post – around $35,000 and $25,000 respectively.

Commenting on the data, Impressive CEO and founder Robert Tadros said, “Considering the huge screen presence and fanbase of popular actors, it is no surprise to see figures like Chris Hemsworth and Katherine Langford in the top five.

“Both have also starred in successful projects on Netflix, which may have helped them to gain an even bigger following by promoting themselves on multiple platforms.

“These findings highlight the extent to which the number of followers someone has can affect their potential earnings online.”

AI image: Bing Create 


Brett Debritz

Brett Debritz

Communications Specialist, National Seniors Australia

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