Effie has more than two decades of experience helping Australians make the most of their money. After three years as an independent director of InvestSMART, she became Chief Content officer and Money Commentator for the business earlier this year. Effie is also the regular money expert on Channel 9's Today Show. She was editor-at-large of Canstar for four years and before that was editor of Money magazine. Effie sits on the board of directors for Ecstra, a not-for-profit organisation committed to building the financial capability of all Australians.